Planning of Langzhong Ancient City Renewal，Nanchong
Project Positioning: Global Chinese Spring Festival Cultural Focus Field, Global Astronomical Culture Research Travel Destination, Global Astronomical Stars Culture Experience Destination
Through an in-depth interpretation of Langzhong's ancient city's cultural heritage, this plan proposes to take traditional Chinese medicine as the inspiration for the renewal of the ancient town. Through "acupuncture" (to improve the quality of the whole project by transforming the important nodes of the ancient town), "Disguise" (to transform the overall appearance of the building facade of the ancient town) and "bone-setting" (to adjust the overall structure).
Langzhong's most unique and high-standard cultural IP, The Spring Festival culture and astronomical culture are integrated into the ancient city's business form from the ideological level and highlighted from the spatial structure level. The overall implementation path of the project takes the creative innovation of the ancient city as the core, and the project with a strong sense of interactive experience as the tipping point, to realize night visitors and prolong tourism consumption.
The overall planning structure of the project realizes "Qi", "Cheng", "Zhuan", "He" -- "Qi" as the theme of leisure, to create art cross-boundary courtyard, characteristic homestay, basic tourism service format, reception and catering. As a cultural tourism business, "Cheng" builds the urban micro-text tourism commercial complex, and supplements the modern consumption shortage in the ancient city through cultural links with the ancient city. Zhuan, as a blessed place of heaven, has built a unique astronomy museum with unique astronomical and geomantic culture to meet high-end supporting services and foreign investment. As a cultural town, "He" aims to build a cultural town in the mode of the scenic spot and realize a composite business model. According to the thinking of "enterprise main body, government supervision, joint promotion and joint marketing", we accurately grasp the market demands of young consumers, ancient city lovers and elite groups, and establish three tourist brands of "Chinese Feng Shui City, Special zone of cultural study and City of art", to realize the cultural inheritance and renewal of the Langzhong Ancient City.
Location: Nanchong, China
Planning Content：urban renewal