Planning of Yesanpo Mountain Jule Valley
The project is located at the southern edge of Laishui Yesanpo, a 4A-level tourist attraction in the west of Beijing. The construction goal of the Laishanpo Scenic area is to become a model of tourism and vacation in the suburbs of Beijing, build a high-quality national key scenic area, and form world leisure and vacation quality experience area. With the theme of high-end, ecological and sustainable development, Wannian Jiye creates state-level tourism, leisure and vacation complexes. Laishui Yesanpo cultural entertainment and leisure centre will be established to establish a unique IP immersive real scene entertainment theme and style, and establish a unique sense of place and landmark project. Laishui Yesanpo comprehensive new town centre, collection culture, creativity, experience, leisure, business, entertainment, living and other multiple functions, to laishui Yesanpo to provide a full range of services. Create vacation and entertainment programs that target specific markets and customer groups. According to the market demand, combined with the characteristics of the base, using the rich mountain forest and seascape resources, the design covers IP, immersive real entertainment, characteristic blocks, performances and other diversified tourism and vacation products. And for specific customer groups, for its tailor-made unique products. According to the needs of the street, respect the natural status quo, build a national IP immersive real entertainment street scenic spot, promote the improvement of the natural environment and ecological richness. To establish the "uniqueness" and "core competitiveness" of the project in the laishui Yesanpo master plan. The development mode will be based on the resort hotel + scenic spot, sodding + meet the service of the scenic spot. Property rights sale + business operation model, residential property rights sale, hotel trusteeship, business operation. To make up for the lack of functions of scenic spots, the construction of the IP system is different from surrounding projects. Meet the weekend micro vacation of Beijing customers, combined with the secondary INCUBATION of IP, introduce many IPs such as Beye DISCORY, Teddy Farm and Elias, to create a tourist holiday complex in the west of Beijing!
Strategy And Planning Design
Design time 2017