Planning of International Art and Creative
With the gradual development of Tongzhou District to Beijing City, Songzhuang Art Town needs to be upgraded from the transformation of art and creative industries in the international perspective, coordinating the relationship between the development of original art industry upgrades and creative clusters. The goal is to promote the development of innovative creativity with the functional upgrade, accelerate the establishment of global "art innovation capital", and build a model-type international art creative town. The project planning through a comprehensive analysis of Songzhuang art town development process, analysis of the original art market, thinking about the main contradiction, from the world perspective, international standards, high positioning will build a new era of culture and art industrial park benchmark. The 5.0 era Songzhuang International Art and Creative Town want to create is the era of "platform + think tank + capital + industrial IP+ incubator" as the new driving force and the era of comprehensively promoting industrial innovation and new urbanization development innovation. The goal is to foster more innovative enterprises with independent intellectual property rights and core competitiveness and build a comprehensive innovation ecosystem. Songzhuang International Art Creative Small Town Industrial System Construction, Carrying forward the characteristics of the cultural industry, its flexibility, can develop by three dimensions of industrial development paths, namely horizontal, longitudinal extension, and multi-production cross-border fusion. At the same time, the project combines creative economic and digital technology to build an extension art industry chain. The goal is to cultivate international artistic talents, focus on incubation, art industry enterprises and teams, through layout cultural creative + art multi-industrial parks, and achieve scale effects of industrial clusters.
Building scale 7k㎡
Strategy & Planning Design
Design time 2018